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How a 200-Year-Old Watch Brand Stays Relevant

How a 200-Year-Old Watch Brand Stays Relevant

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At a Super Bowl 2026 event in San Francisco, Audrey R. of Bovet joins Worth Media Group CEO Josh Kampel to discuss what it takes to carry forward a luxury watch brand founded more than two centuries ago. Drawing from her experience working alongside her family, Audrey explains how Bovet balances heritage craftsmanship with modern innovationโ€”preserving the brandโ€™s DNA while designing for new generations of collectors. She shares why true luxury canโ€™t chase trends, how thoughtful innovation sustains relevance over decades, and what it means to build something meant to last far beyond a single lifetime.

Participants

josh kampel
Josh Kampel

CEO, Worth Media Group

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