Sasan Goodarzi

Sasan Goodarzi

Executive Vice President and General Manager Small Business Group, Intuit

Sasan Goodarzi is executive vice president and general manager of Intuit’s Small Business Group. Appointed to this role in May 2016, he leads a global division focused on fueling small business success. The Small Business Group includes QuickBooks, QuickBooks Online, Payroll, Payments and the Intuit Partner Platform.

Goodarzi has held multiple general management positions during two separate stints at Intuit. From 2013-2016 he led Intuit’s Consumer Tax Group, which offers the company’s flagship TurboTax products. Under his leadership, TurboTax reinvented itself and delivered breakthrough innovations which resulted in double-digit customer growth for three consecutive years. From 2011 to 2013, he served as the company’s chief information officer, successfully leading Intuit’s transition to the cloud.

During his previous time at Intuit, from 2004-2010, he was senior vice president and general manager for the company’s professional tax division and Intuit Financial Services. He has also led several acquired software companies in addition to Intuit’s operations in Canada and the United Kingdom.

Before coming to Intuit, Goodarzi worked for Invensys, a global provider of industrial automation, transportation and controls technology, serving as global president of the products group. He also held a number of senior leadership roles in the automation control division at Honeywell and served as the chief executive officer and co-founder of a technology startup, Lazer Cables Inc.

Goodarzi earned his bachelor’s degree in electrical engineering at the University of Central Florida and a master’s in business administration from the Kellogg School of Management at Northwestern University.

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