Sarah Massengale is the Community Manager at Memoto. Her work focuses on communications strategy, online marketing, and branding. Previously, she has worked in communications, marketing, and customer relations for small to midsize businesses in the U.S. and Costa Rica. She received her M.Sc. in Business Administration from Lund University and B.S. in Communications from the University of Kentucky.
Business
Venturing Out with Memoto’s Lifelogging Camera
I’m sitting across from an older man in a navy blue coat and a red sweater in the crowded Stockholm metro, on my way to celebrate a friend’s birthday. Unremarkable, except that I’m recording it all with a Memoto Lifelogging Camera on my lapel. The man and I do our best to avoid eye contact. This is going well until I start fiddling with the camera, concerned it’s not shooting straight ahead. This catches his attention and for a second he takes in the small gadget. The prototype’s transparent shell exposes the components inside, but the man looks away and doesn’t seem overly concerned.
