Lara Shackelford is an accomplished senior marketing executive with over eighteen years experience leading marketing teams across all key marketing functions. As Vice President of Marketing at QlikTech, Ms. Shackelford is responsible for marketing programs that impact the U.S., Canada and Latin American markets for Business Discovery/Business Intelligence solutions. Prior to QlikTech, Ms. Shackelford was Head of Worldwide Demand Marketing for IBM’s Business Analytics division, where she helped establish IBM as the market leader in Predictive Analytics. Before IBM, Ms. Shackelford held senior roles leading marketing divisions for: BearingPoint, Microsoft, and Oracle.
