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Ford Motor Company is a global automotive industry leader based in Dearborn, Mich., and was founded June 16, 1903 by Henry Ford. With about 180,000 employees and 65 plants worldwide, the company manufactures or distributes automobiles across six continents. Fordโs mission is to deliver great products, create a strong business and make the world a better place, and shows its commitment to innovation throughout its vehicle lineup and researchโin outstanding fuel economy, head-turning style, and customer-focused technology.
"The age of the industrial city is over, at least in the West, and it will never return," declared Edward Glaeser in his book โTriumph of the City.โ Detroit, whose decline he blamed on the "extravagant success of Ford's big idea" that "brought hundreds of thousands of less-well-educated workers to vast factories," was Glaeser's best evidence. The Harvard economics professor might be right about Detroitโs past. But a Motor City renaissance is determined to prove him wrong about its future. And Detroitโs industrial character will almost certainly be the key to its rebirth.
Customer research and societal trends suggest that thereโs a strong business case for automakers to explore opportunities in health and wellness. Hereโs what we at Ford have learned: While chronic illnesses are on the rise, the number of healthcare providers has remained relatively flat, which effectively limits patient access. For this reason and others, people of all ages and from all income groups are taking a more hands-on approach to their own health and wellness. More people now visit online health sites than go to the doctorโs office. Paralleling the increasing interest in health websites is an explosion of interest in mobile health solutions. These trends create a natural role for the automobile in the emerging digital health and wellness field.