Millennial Research Study First Look

Worth Media Group, a global media platform focused on the intersection of business, finance, innovation, and impact, will collaborate with leading consulting firm, Boston Consulting Group (BCG), on groundbreaking research that will examine the similarities and differences between Millennials, Generation X, and Baby Boomers.

The research will target affluent millennials, with a focus on first-generation wealth creators and multi-generational family wealth. The research will explore topics such as:

  • Investment strategies and portfolio allocation
  • Spending patterns on luxury goods and services
  • Attitudes towards philanthropy and social impact
  • Financial planning for the future
  • Travel and experiences priorities

Request a First Look at the Millennial Study from Worth + BCG

The initial research findings will be released at the Cannes Lions International Festival of Creativity and leveraged by Worth Media Group in ongoing content and live events. Organizations interested in learning how they can get involved should complete the form below or contact Worth Media Partnerships at [email protected].

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