Worth Media Group, in collaboration with Boston Consulting Group, has conducted this exclusive research to better understand how millennials, the generation that will soon control the economy, spend their time and money.
The executive summary report delves into the earning, investing, and spending behaviors of millennials in the U.S., shedding light on the unique economic landscape they navigate and shape for the future. The insights into cross-generational investing and spending behaviors reveal the similarities and differences between generations and the motivation behind their decisions.
By understanding the nuances of the various groups’ financial behavior, we can better anticipate market trends and develop strategies that cater to their preferences and needs. At Worth, our commitment to examining business, finance, innovation, and impact enables us to provide in-depth and actionable insights to our audience and our partners.
To download the executive summary report submit the form to immediately receive an email with the report available for download.
“At Worth, we aim to stay ahead of business and consumer trends to better serve our readers and our brand partners. This survey gives us valuable insights into the habits of affluent millennials, helping us to refine our editorial content and support our advertisers who are eager to better understand how this generation spends their time and money”
– Josh Kampel, CEO of Worth Media Group
“As millennials enter their peak spending years, understanding how these consumers think, behave, and spend is crucial for companies—or they’ll risk losing a once-in-a-generation opportunity,”
– Jim Brennan, Managing Director & Senior Partner at BCG
New Research Reveals the Complex Character of Wealthy Millennials
Worth’s Millennial Mindset Report reveals what makes well-off folks around their thirties stand out from earlier generations and mainstream peers.
What Matters Most
Where They Get Their Money
The initial research findings will be leveraged by Worth Media Group in ongoing content and live events. Organizations interested in learning how they can get involved should complete the form below or contact Worth Media Partnerships at [email protected].