Events

Juan Santos

Juan Santos

Senior VP of Brand Experiences & Innovation, Tavistock Development Company

With more than 20 years of experience creating experiences, Juan has been involved in award-winning, transformational work. Some milestones include the first worldwide webcast for Earth Day, Coca-Cola’s loyalty program MyCokeRewards, Mattel’s shift from toys to play through the creation of BarbieGirls.com and the implementation of the largest autonomous public transit network in Lake Nona.

Areas of expertise: Storytelling, Storydoing, Experience Design, Smart and Responsive Cities, Design Thinking, Physical+Digital+Human, Loyalty+Rewards Programs, Brand Strategy and The metaverse / Virtual Worlds.

“Experience is what happens when people interact with design, Design is the intentional act of human creation”
With more than 20 years of experience creating experiences, Juan has been involved in award-winning, transformational work. Some milestones include the first worldwide webcast for Earth Day, Coca-Cola’s loyalty program MyCokeRewards, Mattel’s shift from toys to play through the creation of BarbieGirls.com and the implementation of the largest autonomous public transit network in Lake Nona.

Areas of expertise: Storytelling, Storydoing, Experience Design, Smart and Responsive Cities, Design Thinking, Physical+Digital+Human, Loyalty+Rewards Programs, Brand Strategy and The metaverse / Virtual Worlds.

“Experience is what happens when people interact with design, Design is the intentional act of human creation”

Scroll to Top