When media entrepreneur Robert
F.X. Sillerman sold SFX Entertainment for $4.4 billion in 2000, the former
college golfer vowed to get back on the course. But the irrepressible dealmaker,
who built the world’s biggest rock concert promotion company, could not quite
abandon his entrepreneurial urges. Not only is Sillerman starting to play golf
again, he is doing it on a course he just built as part of a $500 million luxury
resort complex called Temenos—the Greek word for "sanctuary"—set to open in 2008
on the Caribbean island of Anguilla.
TOP VIEW As the real estate market in the United States cools, investors and developers are pursuing high-end resort projects in the Caribbean.
Individual investors are attracted by the notion of finding financial
opportunities within their favorite vacation spots. But hazards abound, from
unpredictable weather to substandard infrastructure. Successful developers
spread out their risk by backing projects with multiple revenue streams and by
working with experienced partners. | Sillerman’s infatuation with Anguilla began when he and his
wife first visited in 1981. The island, just north of the celebrity playground
of St. Barts, had pristine beaches, friendly locals and no "scene" whatsoever.
Moreover, Anguilla was accessible only by small plane or boat—no hulking cruise
ships or wide-body jets could dump hard-partying sun worshipers onto its shores.
Sillerman’s desire to build a golf course there, and the Anguillian government’s
desire to attract affluent tourists in a way that would not spoil the island’s
natural beauty, dovetailed and eventually led him and a partner to develop
Temenos.
Sillerman is one of a growing group of affluent individuals who
are manifesting their love of the Caribbean through long-term investments in
high-end real estate. Other projects include the Ritz-Carlton–backed properties
at Molasses Reef in Turks and Caicos and on Rose Island in the Bahamas. David
Burden, a Colorado resort developer, has teamed up with boutique real estate
investment firm SV Capital to develop a high-end resort called the Preserve at
Botany Bay on St. Thomas.
Resort developers and hoteliers have invested in the region for decades, but Sillerman and other private
investors are carving a new niche, developing high-end, exclusive luxury
properties. These developments typically feature not only hotel rooms, but also
amenities such as a golf course, spa, yacht marina and, in many cases, private
villas and condominiums. Risks abound for these developers, and range from devastating
storms and government bureaucratic snafus to labor shortages and the lack of
appropriate infrastructure. The returns on these projects are, in light of these
risks, quite modest, and so their developers often see them more as a labor of
love (or, in part, a gambit to get the best access to the most desirable
properties) than strictly as investments. Returns vary and performance information is scarce, according
to Ilan Marcoschamer, manager of the hospitality and leisure advisory practice
of PricewaterhouseCoopers, who focuses on development in the Caribbean. However,
he says, "Investors expect at least a 25 percent return on their money." The
price of land is now exorbitant, having quadrupled in the past decade; those who
anticipated the run-up have done extremely well, he says. "Investors who got in
early, 10 years ago, are probably making a killing." Ezzat Coutry, the senior vice president of Ritz-Carlton for
Florida and the Caribbean, offers a somewhat more conservative estimate. He says
overall returns on investment are about 15 to 20 percent for mixed-use projects,
although they vary widely and depend on the number of income streams. One of the factors weighing on the economics of these projects
is the skyrocketing cost of hurricane insurance, which Coutry says has increased
by about 100 percent in the past three years. However, this is not hampering
development, he adds. The insurance premiums are often rolled into the
maintenance fees paid by owners of the villas.
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