The bookstores are stacked high with tomes about corporate behemoths like
General Electric, Microsoft and Citigroup; the publishing industry earns a large
part of its keep by peddling biopics on the likes of Jack Welch, Bill Gates and
Sandy Weill. While these volumes often appeal to our less virtuous interests
(the tabloid reader lurking deep within), they also, on occasion, offer some
cursory insights into leadership, organization and market strategy. These
burdened shelves, however, largely lack insightful volumes for family business
owners on the subject of effectively guiding one’s firm into the next
generation. Although several useful titles exist, unearthing them often requires
a fair amount of effort. The reasons of business book publishers for neglecting
this market are difficult to fathom in light of the fact that, according to
Family Business Review, 80 percent to 90 percent of all the businesses in the
United States are family owned. These firms generate nearly $6 trillion of our
$10.5 trillion economy and employ over half our workforce. While they grab
fewer headlines than their large-cap corporate cousins, these businesses face
profound and increasingly serious issues. Two out of five family businesses will
change hands in the next four years; 55 percent will see a leadership change
within a decade. The transfer of family businesses to the second generation
(four-fifths of U.S. family businesses are currently controlled by their
founders) obliges their patriarchs and matriarchs to appraise not only their
business assets and strategies, but also their family values and relationships.
Perhaps the challenges confronting every family business as it wrestles with
succession are too unique for effective distillation into a business self-help
tome. Indeed, building a thriving business may come to seem easy by comparison
with the task of passing it on successfully. According to Family Business
magazine, barely 10 percent of family businesses survive to the third
generation, and only 4 percent struggle on to the fourth.
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