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Members of Joel Arthur Rosenthal’s exclusive clientele recognize one another
as might members of a secret society: by their bedazzling, bespoke jewels in his
unmistakable style. JAR, as the elusive designer signs his pieces, fashions
brooches as butterflies, life-size flowers, even zebra and horse heads, in
intricate mosaics of pearls, violet sapphires, blood-red rubies, colored
diamonds and green garnets. Some of his pieces comprise more than 10,000 stones.
He has perfected a technique of making a thin diamond thread, shown to its best
effect in a ring that spells out éternité, one of his most famous pieces. Each
JAR opus is a one-off creation crafted for the likes of Madonna, Marella
Agnelli, Barbara Walters and a slew of Rothschilds. Jewelry experts have hailed
Rosenthal as the greatest 21st-century designer. The mystery that surrounds the
man is as compelling as his talent.
 | | MISH TWORKOWSKI, brooch. |
Rosenthal, 63, is a native New Yorker who
studied philosophy and art history at Harvard before moving to Paris and opening
JAR in 1979. He is notorious for being, bluntly put, ornery and cantankerous. He
flatly refuses most interview requests and will not sell to anyone he dislikes;
some suspect him of cultivating rudeness to illuminate the aura of privilege
when he does accept a customer, much as Peter Carl Fabergé did in the 19th
century. Working in his strictly by-appointment-only atelier, located in Paris
off Place Vendôme near the Ritz, and with no signs or display windows, he
creates a limited number of pieces each year.
 | | RING BY Nicholas Varney. | Every generation has its
artistic visionaries, and Rosenthal is the master jeweler of the present era. He
is one of a handful of designers whom connoisseurs consider one of the chosen,
destined to reach the pantheon of Lalique, Tiffany and Verdura as a designer
whose work will rise to the status of high-caliber collectibles—if it is not
there already.
Techniques for Timelessness There are three essential qualities that make
a piece of jewelry a collectible of the highest order, according to Christie’s
Simon Teakle, head of the auction house’s New York jewelry department: artistic
talent, quality of craftsmanship and execution. The quality of the materials,
while undeniably a component, is secondary to the execution and artistry of the
design itself. “A designer differentiates himself from the crowd through his
design, not a D-flawless diamond,” Teakle explains.
When assessing a
collectible, jewelry historian and advisor Joyce Jonas asks herself, “Does the
piece make my heart pound?” She looks for uniqueness, beauty, quality and
proportion. “Above all, a piece must exhibit grace,” she explains. “The old
French jewelers are still desirable, even today, because their designs exemplify
beauty, grace and fluidity.”
 | | MICHELLE ONG, necklace. |
Only a small group of designers is willing to
invest the time and money it takes to produce a mere sprinkling of masterpieces
each year, balancing the demands of artistic cachet against those of the
marketplace. An overexposed designer can easily diminish in both appeal and
value. “As the legendary jewelry houses seek wider distribution and exposure, it
builds an even greater desire among sophisticated consumers to uncover the
uniqueness and personalization found in the smaller, lesser-known jewelry
houses,” observes Peter Shemonsky, jewelry department director for Bonhams &
Butterfields. “When a woman puts on her jewels, she doesn’t want to see them on
anyone else. She desires a jewel that is recognizable, but that is completely
her own.”
Oftentimes, however, luxury jewelers surrender to the temptation to
build an international brand name at the expense of artistic vision. Motivated
by financial pressure or ego, even the most illustrious jewelers have begun
creating a wide array of commercially appealing designs. Grand houses such as
Cartier and Tiffany generate the lion’s share of their revenue from iconic
status symbols such as Cartier’s love bracelet or Tiffany’s Elsa Peretti
Diamonds by the Yard, which the designers’ workshops produce in multiples.
 | | MARTIN KATZ, tree brooch. |
Independent designers such as Rosenthal rely on loyal patrons, not unlike
Old World painteres and musicians once did; but a jeweler’s pockets must be
particularly deep to finance the buying of quality gemstones and precious
materials. Rosenthal’s cozy client relationships afford him the financial and
creative freedom to work only for those he deems acceptable. What is more, he
never sets a deadline. His clients have waited for up to three years as he
labored on a single brooch to get his floral design to bloom to
perfection.
 | | NICHOLAS VARNEY, stingray brooch. | On the rare occasion that JAR pieces appear at auction, they
command top dollar. At Christie’s Magnificent Jewels sale last April, a set of
seven multigem and natural pearl brooches, estimated to sell from $140,000 to
$180,000, sold for $220,300. A few years ago, Christie’s sold a JAR Mogol
jeweled floral titanium bangle, estimated at $150,000 to $200,000, for a
startling $556,000.
Rising Stars While JAR is clearly the dearest jeweler among aficionados,
there are others whose work also appears destined to continue growing in stature
and value. Notable names to watch include James Taffin de Givenchy, Michelle
Ong, Nicholas Varney and Martin Katz.
 | | JAMES TAFFIN, jeweled bangle. | Taffin de Givenchy has managed to keep
his business small despite numerous offers to expand. The 40-year-old
French-born artisan, who is the nephew of the famed fashion designer, was head
of the fine jewelry department at Christie’s West Coast offices before moving to
New York to design for private clients. Although he is far more approachable and
amiable than Rosenthal, he also sells his jewels exclusively from a discreet,
by-appointment salon on Madison Avenue.
In business nearly eight years,
Taffin de Givenchy has forged personal relationships with a select group of
clients for whom he creates his colorful and slightly whimsical designs. He has
an eye for exceptionally hued gemstones, which he sets in playful and unexpected
settings. His 27-carat, deep-pink spinel ring ($200,000) is graced by pink
quartz layered with small moonstones to give the appearance of pink bubbles
surrounding the exceptional gem.
Hong Kong jeweler Michelle Ong, creator of
the Carnet collection, has forged a recognizable style that fuses Western and
Eastern sensibilities, using elements such as the Chinese dragon and wispy
clouds in her decidedly feminine designs. Her signature Black Lace collection of
jewelry is made of platinum embellished with an oxidized silver overlay. This
creates a sleek, black finish for her lacy, open-work designs, adorned with
sparkling diamond accents.
 | | JAR, BUTTERFLY. |
Nicholas Varney’s playful spirit contrasts Ong’s
refined elegance. This 32-year-old designer boasts a boyish enthusiasm for
jewelry making. He deliberately stays away from popular floral jewelry motifs,
and instead begets unusual ideas such as his exquisite onion-bulb brooch,
crafted of a rare, yellow South Sea pearl bulb and platinum and freshwater pearl
shoots. Rainbow moonstones, tsavorite and pave diamonds accent the piece. The
son of well-known interior designer Carleton Varney, Nicholas grew up traveling
around the world. He earned a degree from the Gemological Institute of America
in Vicenza, Italy, and soon after began devising elaborate, one-of-a-kind pieces
for private clients and a handful of exclusive jewelers. He seems to explode
with fresh thoughts and is willing to risk employing unorthodox materials in new
ways.
VALUE JUDGMENT What makes a one-of-kind piece of jewelry a potential collectible? The designer
must have an uncompromising commitment to an artistic vision and old-world
craftsmanship. The atelier’s output should be limited, and so should the
clientele. Those who wear a JAR jewel are unmistakably women of taste;
otherwise, he would not sell his work to them. No matter how much we might beg
and cajole, the designer will not make a copy of a masterpiece. |
Martin Katz perfected his jewelry skills while dealing posh vintage
items through his salons in Beverly Hills and New York. Over the past decade he
has been creating intricate, singular designs that flaunt his incisive
creativity and craftsmanship. His pieces have done well at auction, according to
Lisa Hubbard, Sotheby’s executive director of International Jewelry. His
colorful octopus brooch of tsavorite, paraiba tourmaline, pink sapphire and
diamonds sold for $32,000, more than double its estimated value. “It was a
gorgeous piece, and very unique,” recalls Hubbard. “People are always interested
in something that has a different look and is not what everyone else has.”
In
addition to technique and talent, jewelry designers require incredible
perseverance and commitment to achieve star status. For example, Christie’s
Magnificent Jewels sale in 1999 witnessed a heated bidding war over Michelle
Ong’s briolette diamond ear clips in the shape of sparkling grape clusters. The
clips ultimately sold for $189,500, double their estimate. When the losing
bidder asked Ong to create another pair, the designer replied, “I wouldn’t copy
them, not even for $1 million. It would be like an artist recreating a similar
painting.” It is that uncompromising attitude that makes a designer’s work
collectible. More Notable Names: • Hong Kong jeweler Edmund Chin, creator of Etcetera. His innovative
jewelry construction and stone-setting techniques set him apart.
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Bombay’s Viren Bhagat interprets Moghul designs in his own contemporary
vision, using natural pearls and table-cut and rose-cut
diamonds.
• Bruce Hoeksema’s VBH collection, sold exclusively at his
grand Madison Avenue shop, is exciting and innovative, albeit somewhat
derivative of JAR.
• Mary Lee Hu, weaves gold into distinctly artsy
jewelry.
• William Harper is an enamelist whose work, say followers, is
on par with Lalique.
• Henry Dunay is known for his artistic gem
carvings.
• Christian Tse, a Los Angeles-based designer, creates
intricate metal and diamond pieces.
• Michele della Valle is an Italian
designer of colorful pave insects.
• Paolo Costagli, in New York, makes
imaginative large pieces.
• Lorenz Baumer, a Parisian who has designed
jewelry for houses such as Cartier and Chanel, also creates his own signature
pieces.
• Mish Tworkowski, a New York designer with a distinctive look
reminiscent of Verdura and Flato, is selling at highly affordable prices.
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