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/ Home / Editorial / Passion Investments / Watches & Jewelry /
Gems & Jewelry
Tomorrow's Classics
Jill Newman
08/02/2004


When assessing a collectible, jewelry historian and advisor Joyce Jonas asks herself, “Does the piece make my heart pound?” She looks for uniqueness, beauty, quality and proportion. “Above all, a piece must exhibit grace,” she explains. “The old French jewelers are still desirable, even today, because their designs exemplify beauty, grace and fluidity.”

MICHELLE ONG, necklace.
Only a small group of designers is willing to invest the time and money it takes to produce a mere sprinkling of masterpieces each year, balancing the demands of artistic cachet against those of the marketplace. An overexposed designer can easily diminish in both appeal and value. “As the legendary jewelry houses seek wider distribution and exposure, it builds an even greater desire among sophisticated consumers to uncover the uniqueness and personalization found in the smaller, lesser-known jewelry houses,” observes Peter Shemonsky, jewelry department director for Bonhams & Butterfields. “When a woman puts on her jewels, she doesn’t want to see them on anyone else. She desires a jewel that is recognizable, but that is completely her own.”

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