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Passion Investments: Property
A Green Haven
Ernest Beck
10/01/2004

As founder and chairman of Atlanta-based Interface, the world’s largest commercial carpet manufacturer, Ray Anderson has been on a mission for several years to transform his company into a totally “green” operation—one that is energy efficient and whose products are ecologically sound. Not surprisingly, he also designed his log-cabin getaway in the mountains of western North Carolina to meet equally strict environmental standards.

TOP VIEW
Ecologically sound ouses have become increasingly popular, and the premium they command in the resale market more than offsets the 20 percent additional cost we bear during their construction. These homes use energy and light more efficiently, and can be built of materials that harm neither ourselves nor the environment.
“I wanted to show that there is a more benign way to build a home,” Anderson explains. He planned a 2,500-square-foot mountain residence with five bedrooms and four bathrooms—a home that would be rustic, but with all the comforts of city living. Some of the ecologically minded accoutrements include solar and radiant floor heating, a solar-powered ventilation system that obviates the need for air-conditioning, and triple-paned windows for maximum thermal efficiency, a necessity in solar-heated houses.

Anderson’s plan reflects the growing popularity of eco-friendly residential technology across the country. When President George W. Bush renovated his ranch in Crawford, Texas, he chose to use geothermal heating and cooling units. He had a solar electric system installed on the White House roof last year. “Green buildings are becoming objects of desire,” notes Michael McDonough, a New York-based architect who has worked on ecologically sound residences for two decades. “It is part and parcel of a healthy lifestyle. It means extending the idea of living well into your home.”

Finding an architect for the job, tracking down the best environmentally sound building materials, deciding how green we want to be—and weighing the additional costs in time and effort—are hurdles we must consider. But these efforts are often well worth it; protecting the environment while conserving energy are immediate benefits, and an often-significant increase in our home’s resale value is the long-term payoff.

THE "GREEN" home of architect David Hertz consists of four buildings on his Venice, Calif., property.

Real estate agents say environmentally friendly houses are becoming extremely popular. “There’s evidence that suggests a green home is definitely a plus in selling,” according to Walter Maloney, spokesperson for the National Association of Realtors. “If a buyer has an identical choice, being green could tip the balance.” Statistics are difficult to find, but John Picard, an environmental consultant, notes that only a few of these eco-edifices come on the real estate market each year. Three that he recently sold in California each garnered 50 percent more than other houses on the market.

Certified Mahogany
The term “eco-house” has become a catchall phrase covering a broad spectrum of philosophies, construction techniques and technologies. Eco-strategies span from something as simple as properly positioning a house to maximize its sunlight, to building a house from re-milled or recycled timber from dismantled barns, bridges or railroad trestles. Designers may also seek to improve indoor air quality by using materials and finishes that do not contain chemical additives. They often strive for a seamless connection between the house and the surrounding environment, usually through the extensive use of glass. Most enthusiasts see their designs as a holistic approach that considers the relationship between forms, shapes and materials and the forces of nature, McDonough says.

In Venice, Calif., the home of architect David Hertz and his family has been a work in progress for almost a decade. “We always wanted a green home, to live there and to use it as a working lab and showpiece to expand on ideas about green building,” says Hertz, a strong advocate of environmentally friendly design.
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