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| News & Scoreboards |
Community Concerns Boost Philanthropy
04/01/2004
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The importance of giving back to the community has increased among wealthy
Americans since 9/11, according to Wealth + Values, a report issued jointly by
HNW, a wealth marketing firm with offices in New York, Boston and San Francisco,
and the Community Foundations of America, a Louisville, Ky.-based organization
that aids community foundations.
In a 2003 survey, 63 percent of the
respondents said they felt an obligation to give back to their communities, up
from just 50 percent in 2000, when the last survey was taken. Not everyone
thought highly of charity, however; 14 percent of those questioned considered
taxes their philanthropic donations.
Women and men differed in the types of
charities they tend to support. Both named educational institutions and
health-related agencies among the top charitable causes. Men also ranked
religious or faith-based organizations near the top, while women were more
likely to give to children and youth services. Men also tended to list political
or advocacy organizations and arts or cultural charities, while women gave more
for women’s organizations, animal rights, environmental causes and disability
charities.
Family and relationships also gained in importance. The report
found that although the majority of affluent Americans want to work, the demands
of career are less appealing than they were in 2000.
In 2000, 80 percent of
the respondents identified career satisfaction as one of their top priorities,
but that fell to 69 percent in 2003. When it came to family and friends, 72
percent ranked relationships as very important to their overall happiness, up
from 68 percent in 2000. Women aged 45 to 64 tended to value career satisfaction
as more important to happiness than younger or older women.
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