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The enormous wealth creation in the late 1990s was a tonic for the foundation
consulting and services industry, which blossomed to serve the growing ranks of
time-pressured entrepreneurs-cum-philanthropists. Even today, despite dwindling
endowments, some donors continue to outsource at least part of the logistical
burden of their foundations.
With administrative obligations, cost pressures
and regulatory requirements growing, foundation consultants hope for another
boom in the outsourcing business. They may have a long wait ahead of them, notes
Karen Green, managing director of Family Foundation Services at the Council on
Foundations, a Washington, D.C., trade association for grant makers. “Most
family foundations are pretty small, and families are pretty passionate about
what they do,” Green explains. “They like to do the management themselves. And
[accounting and legal work] related to compliance is already outsourced, in that
family foundations are already working with a lawyer or CPA.”
Despite this,
many first-generation family foundations reach a stage in their life cycles when
passion begins to flag, and backers must decide whether—and how—to continue.
Indeed, an intergenerational change is often the catalyst for families to
reconsider the amount of time and effort they are willing to devote.
Green
anticipates that many of the philanthropists who launched foundations in the
1990s will eventually succumb to founding-family burnout. As these
first-generation donors die off or discover just how much work it takes to
achieve their philanthropic goals, outsourcing may provide a welcome
respite.
Shrunken Overheads Those of us who run foundations with endowments ranging
between $10 million and $50 million may find that outsourcing is a good way to
minimize our overhead by eliminating the need for an in-house, full-time staff,
the expenses of which can eat into resources that would otherwise go to grant
making. “At that asset level you’ll be making pretty significant grants, and you
need to have a feel for organizations you’ll be supporting,” says Charlie Casey,
general manager of Pacific Foundation Services, which works with private
foundations to design and implement their giving strategies. Outsourcing
administration allows us to direct our efforts toward researching potential
recipients rather than toward overseeing our foundation’s administrative and
operational tasks.
With larger foundations—those with more than $50 million
in assets—the issue becomes a little murkier. “Large foundations can outsource,”
Casey notes, “but they can get so involved in the depths of grant making, and
spend so much time, that it makes sense for them to set up their own
staffs.”
A variety of entities—from individual consultants to financial
services behemoths—are looking for our business, and the foundation consulting
industry has become increasingly competitive. For example, in the past decade
many private banks have created programs to administer foundation assets and
advise on grant making. Consulting firms offer strategic advice and help with
administrative logistics, such as compliance. They may guide our attempts to
craft a mission statement, or help tailor new grant-making
programs.
Consultants can also take a larger role and run the day-to-day
management and administration of our foundations. Participants in this field may
come and go quickly, according to Andrew Schultz, deputy general counsel at the
Council on Foundations. “I would imagine they come into, and blink out of,
existence almost constantly.”
Deciding to Delegate To determine whether we want to outsource some of
the functions of our foundation, we first need to consider whether we are
spending our own time on tasks that are not central to our mission—or on tasks
we would simply prefer to pass to someone else. “I would compare the time I
would want to spend as a trustee on responsibilities, such as due diligence and
oversight, with time I spend on finding exciting, interesting grants and the
best opportunities,” says Mary Phillips, vice president and treasurer of Grants
Management Associates (GMA) in Boston, one of the first companies to provide
comprehensive management and training services to foundations.
TOP VIEW A plethora of consultants, banks and other professional services firms offer our
foundations aid for everything from routine bookkeeping to evaluating grants
and strategy. Whether outsourcing some of our foundation’s administration makes
sense for us depends on the firm’s skills, and the extent to which we want to
delegate some of the less inspiring aspects of our philanthropic pursuits. |
We should then
look at the potential savings in both money and time, Phillips advises. If we
operate from our own office, we have to manage a facility, set compensation for
staff and family members and manage our employees. If these often-mundane tasks
overwhelm us to the point of dulling our interest in our philanthropic pursuits,
it may make sense to outsource one or more.
What we want from an outsourcing
firm is often determined by where we are in our foundation’s life cycle. “We
find foundations come to GMA when they are just getting started because they
want help putting things like governance in place; then they go off and [work]
on their own,” Phillips says. “They need a few years before they come back and
say, ‘We’re not having any fun.’”
That is when the consultants step in;
competent firms can help the foundations evaluate the impact of their grant
making, create a new grant-making program or resolve other challenges that have
drained the enterprise of its fun. Cybersourcing Finding the right firm is crucial. Local grant-makers’
associations can provide recommendations and references. There is a list of
regional associations on the Web at www.givingforum.org/ralocator.html. The
Council on Foundations (www.cof.org) also has
excellent resources.
One of the more recent developments in the outsourcing
field is the emergence of companies that use Internet technology to service
foundations. Douglas K. Mellinger is a former technology entrepreneur and vice
chairman of Enherent, a software development company. After he set up his own
family foundation, he wondered if there was a way to establish one without
mountains of paperwork, endless meetings with lawyers and months of waiting.
With a group of cofounders, Mellinger created Foundation Source, a Norwalk,
Conn., company that he claims can get a foundation up and running in three days.
He says Foundation Source can also handle day-to-day administration and
management, as well as federal and state regulatory compliance
requirements.
Boston-based Fidelity Investments runs another Web
service. In 2002, the asset management giant launched Fidelity Private
Foundation Services. This offers donors their own secure websites with access to
make grants, view foundation records and obtain legal and accounting information
relating to regulatory compliance. Fidelity will also file the paperwork
necessary to establish a foundation.
Both Fidelity and Foundation Source say
their digital approaches are easier and less expensive than hiring specialist
lawyers and accountants. However, both have their limits. Foundation Source
Chairman and CEO Daniel M. Schley admits that the firm is not prepared to
evaluate grants or help grant makers collaborate with one another. Instead, it
aims to complement the services of other philanthropic advisors. As its
clientele grows, Foundation Source hopes to build an online community of private
foundation backers who can share information.
Because of the wide range of
expertise and approaches consultants, banks and even law and accounting firms
offer, we should carefully weigh the experience of each against the types of
tasks we intend to delegate. Recommendations from our peers are often crucial to
finding a competent firm, and one that is a good personal match. With an
institution so central to our families’ missions and public personas, this is no
small consideration.
Questions to Ask Before Outsourcing • How many former foundation executives work for your firm and what are their specialties? • Do you have an administrative staff that can provide an attractive
public face for my foundation? • What types of foundations comprise your client base and what types of
grant making do they practice? • Do you assist with grant-making strategy and execution or do you
solely provide administrative support? Art by Jim Frazier |